Case Study Details || Sellan Tech

Project brief

Mapped shopper journeys and simplified product discovery with clear bundles and sizing guidance.

Introduced guided fit and usage flows to reduce returns and improve first-purchase confidence.

Integrated CRM automations for post-purchase care and service reminders.

Created a client center with orders, repairs, and personalized recommendations.

Composable commerce stack with CDN caching, image optimization, and headless CMS for fast updates.

Analytics tied to cohort and product health to guide campaigns and merchandising.

1our four step process

Discovery clarified personas, routes, and SLA triggers so we could prioritize the roadmap that mattered.

2our four step process

Rapid prototypes validated booking, rate display, and notification timing with real users.

3our four step process

We load-tested critical journeys, refined accessibility, and tuned latency for global users.

4our four step process

Deployment added observability, role-based permissions, and a clear runbook for the ops team.