Case Study Details || Sellan Tech

Project brief

We redesigned quoting, booking, and tracking flows to remove friction and cut drop-off.

New data surfaces live ETAs and alerts, giving operations a single source of truth.

We introduced role-based dashboards for port agents, customers, and finance with tailored KPIs.

Performance budgets and offline states keep core actions reliable in low-connectivity environments.

Modernized architecture enables frequent content and rate updates without downtime.

Observability and analytics dashboards align sales and ops around live performance.

1our four step process

Discovery clarified personas, routes, and SLA triggers so we could prioritize the roadmap that mattered.

2our four step process

Rapid prototypes validated booking, rate display, and notification timing with real users.

3our four step process

We load-tested critical journeys, refined accessibility, and tuned latency for global users.

4our four step process

Deployment added observability, role-based permissions, and a clear runbook for the ops team.