Walkthrough: layering analytics without slowing the critical path

Video walkthroughs help stakeholders see the sequencing: instrument after first paint, lazy-load non-critical trackers, and tag events in a schema your product team can query without filing tickets for every question.

Start with questions, not vendors

Before adding tools, list decisions you need: funnel health, feature adoption, error rates. That drives event naming and avoids a pile of overlapping pixels nobody trusts.

Protect the user experience

We defer or async-load scripts that are not needed for interactivity, use first-party proxies where it makes sense, and monitor LCP and INP after each change. Marketing wants data; users want speed—both are achievable with discipline.

Close the loop

Dashboards are not success—actions are. We help teams set review cadences so analytics feed backlog priorities, not slide decks that age out.